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Upgrade 1, 03/28/08 What's important to you right now isn't what somebody else made, but rather what you can make. So, let's cut to the chase and start explaining how you can now setup your own website and launch your own successful marketing campaign. I want you to pay attention and follow me very carefully. If you do that I guarantee that you learn a lot of useful things which can bring you money. This ebook is written mainly for a person who wants to establish a presence in the internet either for making serious money or as a hobby with the potential of making money. Please follow me very carefully and understand the main theme of this eBook. I will show you here-and-now how to do many things such as:
Plus I will give you the following ebooks for free!:
But the most important thing is to understand how I will make back-end money by providing, you and your customers, free information and products without even asking for your name. First let's talk about your products. Products with resale rights are typically ebooks or software, digital goods. When it comes to selling such items the ideal place is the internet through your own website. In case that you don’t have a website or a product to sell, you will find all you need in my website wisenet-global.com. If you or your customers need to buy individual eBooks with ready to sell websites at wholesale price click at “Individual Ebooks”. If you or your customers need to buy ebook packages at prices as low as $0.21 per ebook for your/their home business then click at "Online Business ". Finally, if you or your customers looking to become members of an Ebook club where for a reasonable lifetime membership fee they get access to hundreds of ebooks, reports, references such as international newspapers and news click at “ Ebook Club ”. You also need customers, targeted traffic, to your website in order to sell your products. How to create targeted traffic? There's no doubt that a high ranking on the first page of a search engine like Google beats nearly every other form of traffic generation. After all, potential customers are actively searching on keywords that are relevant to the site. As a result there has been a plethora of tools developed to assist with the task and one theory after another about what is needed to reach a high rank. This topic will be covered extensively later on. Next paragraphs provide you with the “how to” tools to help you in your business and also provide the Newbies with the necessary tools to setup a website. Downloading The Individual Products Extract the ebook files To run the individual ebooks/programs you must first extract them on your computer using WinZip. If you don't already have winzip in your computer you can download it for free from here www.winzip.com. After you install Winzip on your computer, double click on the file that you want to extract. The Winzip window will be launched. Click on the 'Extract' button located on the toolbar of the winzip program. A new window will pop up, asking you to specify a location to extract the files to. Choose the location where you want the files to be extracted to such as “desktop” and click the 'Extract' button. The files will be extracted in their folders at your “desktop”. Visit the folder where the files where extracted, to run the ebook/program. Make sure to use again the winzip program to zip all the files that make up the ebook folder and put it under the same folder with the other files. We will explain why further down. Read PDF Format files Some ebooks are in PDF format and you will need Adobe Acrobat Reader to read them. It can be downloaded for free on the Adobe Website. After you download and install Adobe Acrobat Reader on your computer, simply double click on the PDF file you want to read and It will automatically open in Acrobat Reader. Reselling eBooks and eBook Packages To resell eBooks and eBook packages you need a website host, a domain name and an account with a credit card processing company. Getting a Website Host: A hosting company will give you website space, where you'll be able to upload (transfer) your files and host your website. You can either register with a free host or a paid host. Paid hosts generally offer better service than free hosts, but you can get started with a free host at first, and upgrade to a paid host at a later stage. Getting a Domain Name: Domain names (yourname.com) cost about $10 a year. You can usually purchase a domain name from the hosting company that you use, since most companies offer both of these services. More information will be available on your hosting company's website. Paypal: Creating an account with Paypal is free. The amount they deduct from each sale ranges from 1.9% + $0.30 to 2.9% +$0.30. The money are available to you instantly once you make a sale. You can withdraw them to your bank account or spend them online (purchasing products from other sellers that accept paypal). For step by step instructions on how to get started with Paypal visit their website at http://www.paypal.com. Let’s summarize what you have done so far: 1. The purchased eBook files are downloaded to your computer’s desktop. 2. You have an account with a hosting company. 3. You have a domain name, i.e. yourdomain.com 4. You have an account with a credit card processing company
Uploading Your eBook Folders To Your Website Hosting Server After you edit your sales pages you will need to transfer them to your website host. This is the final step in order for your site to go online. To transfer the pages you will need an FTP program. You can download an ftp program (called FileZilla) for free here. After you download and install Fillezila on your computer you will need to connect to your website host's server in order to upload your website files. To do this, you will need to have the ftp address, username and password for the server. These were given to you when you signed up for your hosting account. Start Filezilla . Click on the "Quick Connect" button, either on the toolbar or on the "Session" menu. A connection window will pop-up. Enter you server's ftp address, username and password in the corresponding fields and click 'Connect'. After a few seconds it will connect to your server and you'll see the server's contents on the left side of the program. Your website files must usually be placed in the 'public_html' directory on your server (your website host will tell you about this). If this is the case, double click on the 'public_html' directory to enter it. Getting An Order Link Before you begin editing the sales pages, you should create an order link. An order link from Pay Pal points to a page where the customer can enter his/her personal and billing details in order to purchase your product. Order links usually point to a location on the credit card processing company's server. To create an order link, signup with a credit card processing company (as described above), log into your account and follow the instructions on how to setup your order link.
Editing eBook Folders The ready-made-sale pages uploaded to your server might need some editing. First you might want to change the price, second you need to include your own email address and third you need to enter the html code from Pay Pal into the sale page. You could have done these changes at your desktop before you uploaded the files to your server if you wanted to use your own html editor. But since most of the hosting companies allow you to see and edit the files using their own editor I thought it would be easier to edit the files inside your server’s environment. 1. You need to edit the Thank-You letter to your customer where he/she gets directions to download his/her eBook purchase form you. The Thank-You page should contain a link to download the product(s) and any other information that you want the customer to see. This Thank-You file (html file) should be places under the same folder where the sales page and the graphics are. The Thank-You letter would automatically be sent to your customer when he/she clicks the “Back to the merchant” button from within Pay Pal’s window after the payment is completed. Inside the letter you should have a link to a zip file that contains all the files for the particular ebook and this zip file should be placed under the same folder with the sales page, the Thank-You letter and the graphics. So when your customer clicks on the link he/she automatically goes to the zip file for download.
We reached to the most critical step of making money on the internet, marketing. You might have a very nice website with good products but if you have no traffic going in and out of your site there will be no income coming in. So, marketing your site is as important if not more important than developing your website. The most important thing to remember is that you want to encourage visitors to visit your web site and to make sure they will want to return again. ‘Visitors’ means not just human web surfers, but also the search engines and directories. Small business website promotion, no matter how much you promote your site, will be the look of the site that will keep visitors there and hopefully buy your products or services. But of course the more they come in the better your chances of making money. Web Page Size Surfers do not like having to wait an eternity for a web page to load. Search engine spiders may not fully index a page bigger than 150k in size. Remember that the size of a page does not simply depend on the actual HTML file itself, but includes everything on the page such as images, banners etc. If you have a lot of images on your pages, then either reduce the number of them, or use a program such as Macromedia Fireworks to optimize them for the web. If the page has a big file size because there is a massive amount of text in it, then you should consider splitting the text into smaller, more manageable pieces and putting them on several pages and linking one to another. SEO Chat has a tool called "Page Size Lookup" which can tell you the size of your web page; you can check it out at http://www.seochat.com/seo-tools/page-size/ How do search engine and directories work? Search engines use highly sophisticated software to search the web for new pages. It then automatically creates and updates their indexes. Whenever they find an active hyperlink, they will follow it and add that to the index and so on. These ‘crawling’ programs are generally referred to as ‘spiders’. Normally, all this is totally automatic, but sometimes human intervention is involved. The spider will return periodically to the pages and check for updated content. Often there will be a delay between you uploading your page, and the spider finding it, unless you submit your URL directly to the search engine itself. You can submit a web URL to Google ™ free of charge. The primary difference between a search engine and a search directory is that a directory is compiled by a real person. Frequently the site owner will submit a short description of the site together with its URL to the directory compiler to be considered for inclusion. Directories are arranged into categories to make it easier to find what you are looking for. When you submit your site to a directory, you choose the category you want your site to be featured in. A reviewer then checks to ensure that your site is in the most suitable category. Another difference between a search engine and a directory is that whereas a search engine could list every individual page in your web site, a directory will generally only contain a single entry covering your entire site. Pick a Good Title for your Web Page When you write a web page, there is always a <title> tag. This goes into the < head> section of your web page. The <title> tag is what is shown at the top of your web page when it is displayed in a web browser. Search engines, however, often use the <title> tag as the title of the listing in the results. What are meta tags? As far as optimizing your web page for search engines is concerned, the most important meta tags are keywords and description. The syntax for the keyword < meta > tag is as follows: <meta name=description content="Put your
description here"> Consider your URL Since we are discussing matters that will influence how a page appears, it is worth considering the actual URL of the page itself. Since the URL that appears in your browser reflects the file path for the page, it makes good sense to have the file name reflect the navigation of the site. Choose a meaningful title for your page. * Ensure that your keywords appear in the body of your page. Keywords It cannot be stressed too strongly that search engines and/or directories are by far the most important way of getting your site noticed. To do this, you have to properly prepare the site and submit your URL to them. Keywords are important: Choose the right keywords Think what your web site is all about. If you had to describe your site in one word, then that word is your first keyword. Then think about other words to describe your site. Make a list of them, with the most important at the top of the list and so on. You want a list of between ten and fifteen words. Since these keywords will be used in a variety of ways, it is important that you take some time selecting them. Keywords are important because they are possibly the most important thing that a search engine uses to determine whether a page is included in the search results. Even although different search engines use keywords in different ways, most experts agree that the frequency and position of your keywords is an important factor. Select keywords to describe your site, picking the
right keywords is extremely important. You should now have your web site ready to submit to search portals. There are free automated programs available that will submit your pages to a selection of search engines. There are drawbacks to using them though. Some search engines will not accept automated submissions, so you have to do it manually. Most search engines will accept manual submission of your site to them. Google, far and away the most popular search engine, allows you to do this for nothing. You can also submit your site to Yahoo free, but you need to be a member of Yahoo. Yahoo is useful because several other search portals use Yahoo’s database. After Google, probably the most important place to submit your site to is The Open Directory Project (http://www.dmoz.org/). This is the largest human-maintained directory of the Web. Because it allows virtually anyone to access its resources, many search portals such as AOL, Netscape and HotBot take advantage of this and include their data into their own systems. This means that once you are included on the ODP database, you are also included in many others. Free Promotions Ad Swapping This is one of the easier ways of getting your web site promoted. What it involves basically is that you display an advertising banner, button or text link on your web site, and other sites do the same for your ads. The simplest way of swapping banner ads is to join an existing banner swapping network: Banner Advertising Banner networks work because you are provided with a few lines of HTML code to include on your web pages, usually near the top. The HTML creates banners from other sites on your pages. When a visitor clicks on them, they are re-directed to their web site. At the same time, you provide the network organizer with your own banner to display elsewhere. There are many banner ad networks available, so choose with caution. Try to find one that will direct traffic to your site, by displaying your ad on related sites. In order for the network to make money, they will perhaps ask you to display 2 banners in return for displaying yours once. No network will promise a 1:1 ratio, so avoid those that do. Do not consider paying for extra banners until you have proved to yourself that the free ad is generating enough visitors to your site. Although most networks will promise not to display ads for pornographic or other unsuitable sites, in reality you have no control over them. Web Rings These are networks of similarly themed sites which creates links from one to another to form a chain. You will display a web link icon and a list of at least some of the other sites in the ring. If you are just launching your web site it is probably best to try to join an established ring. There are possible flaws in joining a web ring. You will need to allow space on your pages to display the ring logo. Visitors might think that you are part of an organization, and if some of the sites are badly built, you might be associated with the rest of them. You will have no control over which sites join the ring, and link to you and vice versa. Article Submission Sites An article submission site, and there are roughly 250 of them, are an effective way of promoting your own goods and services as well as generating traffic to your web site. Their purpose is to provide webmasters, e-book editors and e-zine publishers with free content for their own publications. The articles are usually arranged into different categories, and the site is normally searchable. I hope you will agree that up to this point I have kept my promise, providing valuable information for free and I have not even asked for your name. Stay with me….it gets better, especially at the end. Below are the links for the free ebooks that I promised you. Click below to download NOW the three magnificent eBooks: The Need To Know For Your Online Business These ebooks will not make you an expert overnight. They are not meant to. They are designed to give you just a small taste of the many aspects of life - and working - an Internet Business. They are a series of articles written by very successful marketers who make their living on and from the Internet. Marketers who know what they're talking about. Marketers who are savvy enough to know that by sticking to tried and tested methods, anyone can start making serious income from the most exciting medium ever devised. These people have been in the trenches, and come out fighting! Their Articles will help you to acclimatize yourself to the many aspects of Internet Business life. Read them at leisure and absorb the 'feel' of what goes on in Cyber space. Get comfortable with them. And whenever you read something of interest use the links provided by the authors, to begin studying that particular subject in greater detail. Watch what I am going to do below.
I am going to make available (10) carefully selected, well versed and
very valuable eBooks. Here they come…
I have set up a package of whole resources and ideas for setting up a complete website with almost no money. It probably contains more material for the money than any other program you have ever joined. And you are welcome to use the ideas for your business as you see it fit. Yes I said FREE. Up to this point everything is free to you and your customers. You can hand the link out as a free gift to your site visitors, subscribers and customers. Once you set it up on automation pulling in readers, and sales, day after day, week after week - for as long as your site exists. What is it for me? I am surprised you asked. Didn’t you get it? If you noticed my website URL and other links are mentioned enough times throughout this page to generate links to my website and consequently sales. Most of your customers, reading this page will end up linking to my site and hopefully purchasing some of my products. It is not only your customers but your customers’ customers. Of course the special 10 ebooks shown above is another link below which is not included in this part of the eBook. OR Your visitors of course will have the same choice. They either get the free eBook page or they can hit the special link and get the complete package. For just
$5.95 you will get this webpage with all the guides, directions and strategies and the selection of (10) quality ebooks to learn from them and sell them for as much as you want to each of your customers. You break even from your first sell, after this it is all profit. If you expect that my ebook will bring you a pot of gold tomorrow morning you will be disappointed. But if you would like to see something which I find infinitely more preferable and satisfying - a steady flow of $10 sales throughout the day, and each day thereafter, then this is for you. All depends on you. Follow the instructions and techniques and use your ingenuity to promote your website. Even if your customers don’t plan to buy the 10 ebooks with the tools provided in this ebook they will want to grab this opportunity and provide it as a gift to their visitors. I hope you agree that the information provided is more than you hoped for. Don’t procrastinate, grab both opportunities and start making money on the Net.
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